BRANDS.
WEIYAO combines brand development and day-to-day operations with a long-term market focus.
OPERATED BRAND
VELYOR
“Quietly Distinctive. Entirely Yours.”
Jewelry

VELYOR is a consumer brand operated by WEIYAO, with its own positioning and customer experience.
EXPLORE VELYORBehind the Brand
Brand positioning, presentation and day-to-day operations work together to shape the customer experience.

- Brand positioning
- E-commerce Operations
- Content and presentation
- Packaging & Brand Experience



